Target Audience Demographic

ACORN:

A: Wealthy Executives

• 01 - Affluent mature professionals, large houses
• 02 - Affluent working families with mortgages
• 03 - Villages with wealthy commuters
• 04 - Well-off managers, larger houses

C: Flourishing Families

• 09 - Larger families, prosperous suburbs
• 10 - Well-off working families with mortgages
• 11 - Well-off managers, detached houses
• 12 - Large families & houses in rural areas

D: Prosperous Professionals

• 13 - Well-off professionals, larger houses and converted flats

E: Educated Urbanites

• 15 - Affluent urban professionals, flats
• 16 - Prosperous young professionals, flats
• 17 - Young educated workers, flats
• 18 - Multi-ethnic young, converted flats
• 19 - Suburban privately renting professionals

F: Aspiring Singles

• 20 - Student flats and cosmopolitan sharers
• 21 - Singles & sharers, multi-ethnic areas
• 22 - Low income singles, small rented flats
• 23 - Student Terraces

G: Starting Out

• 24 - Young couples, flats and terraces
• 25 - White collar singles/sharers, terraces

H: Secure Families

• 26 - Younger white-collar couples with mortgages
• 27 - Middle income, home owning areas
• 28 - Working families with mortgages
• 29 - Mature families in suburban semis
• 30 - Established home owning workers
• 31 - Home owning Asian family areas

L: Post Industrial Families

• 40 - Young family workers

N: Struggling Families

• 44 - Low income larger families, semis
• 45 - Older people, low income, small semis
• 46 - Low income, routine jobs, unemployment
• 47 - Low rise terraced estates of poorly-off workers
• 48 - Low incomes, high unemployment, single parents
• 49 - Large families, many children, poorly educated

O: Burdened Singles

• 50 - Council flats, single elderly people
• 51 - Council terraces, unemployment, many singles
• 52 - Council flats, single parents, unemployment

P: High Rise Hardship

• 54 - Singles & single parents, high rise estates

Maslow’s Needs:

Need to survive – Used for adverts for food and drink,

Need for affiliation – Adverts that focus on lifestyle choices like diet and fashion, uses people’s desire to be popular and fit in.

Social Class Categories

A – High Ranking managers,

B – Middle Managers,

C1 – Junior Managers,

C2 – Skilled manual workers,

D – Unskilled Manuel workers

E – Unemployed

ITV Sales Categories

HW - Housewives

HA – Affluent Housewives

AD - Adults

A3- Adults aged 16 - 34

AA – Affluent Adults

CH – Children

Lifestyle Categories

Egoists – People who are mainly concerned with getting the most out of life for themselves.

The Brief

Brief
Poor health caused by lifestyle choices is an international problem, particularly in richer countries like the UK. One Step 21 is a group dedicated to combating this trend by helping us all to take one step towards improving our lives in the 21st century. The group believes that we can all have a healthier lifestyle if we each take simple informed actions to improve our general well-being. One Step 21 is developing a new campaign to help us to identify the simple steps we could take every day at home, at school and at work, to improve the quality of our lives and of those around us.
As a student aware of the impact the media can have on its audience, One Step 21 would like you to contribute to their campaign in your local area or nationally. This might focus on the health and lifestyle issues facing people in your own region, area or community.
You will need to investigate the current issues surrounding health and lifestyles, and how these can be improved. You will also need to research the specific ways in which this could affect people in your local region, area or community. As part of your research, you will need to use some of your findings to identify and justify your choice of target audience. You will then need to develop your own ideas for promoting healthy lifestyles via the local or national media.
You will need to plan and produce an integrated campaign using two of the following media forms:
• Print and Electronic Publishing, including newspapers, comics, magazines
• Moving Image, including television, film and video
• Radio, including commercial, network, public broadcasting, community etc.
• Web-based Technologies / New Media, including websites, podcasts and gaming
Your teacher has been asked to act as an agent for One Step 21 and is fully committed to this initiative. Your teacher will set you a strict deadline which you must observe.

Volic Water - Benifits to your body

http://www.volvic.co.uk/#your-body

Out lines the benifits of water to your body.